From the design and fabric considerations - to factory ethics and manufacturing processes - right through to the packaging and distribution services, the brand is intentionally eco-considered to conserve our ocean's resources.
Wherever possible, our garments use locally sourced recycled polyester made from post-consumer plastic bottles. Diverting PET bottles for this process reduces landfill, and thus reduces soil contamination and requires less energy than virgin polyester. According to a 2017 report by the Textiles Exchange, organic cotton uses 91 per cent less ‘blue’ water (from groundwater and surface-water bodies, such as freshwater lakes and rivers) than conventional cotton.
Over the coming months we will share more initiatives and partnerships that will help contribute to having a direct and positive impact on the ocean and we would love to have you with us.
Our new Focal Collection is the first realisation of this mission. It stands as a bridging collection from the old world into the new before our big reveal in 2024.
Get your Focal Collection today and become part of the team.