Our Mission

We are on a mission to be that brand that lives harmoniously between design and biology.
This endeavour holds profound significance to us because it empowers us to craft remarkable products while leaving a lasting, positive imprint on our oceans and environment. Something that our founder Cody Simpson passionately champions in all we do.

From the design and fabric considerations - to factory ethics and manufacturing processes - right through to the packaging and distribution services, the brand is intentionally eco-considered to conserve our ocean's resources.

Wherever possible, our garments use locally sourced recycled polyester made from post-consumer plastic bottles. Diverting PET bottles for this process reduces landfill, and thus reduces soil contamination and requires less energy than virgin polyester. According to a 2017 report by the Textiles Exchange, organic cotton uses 91 per cent less ‘blue’ water (from groundwater and surface-water bodies, such as freshwater lakes and rivers) than conventional cotton.

Over the coming months we will share more initiatives and partnerships that will help contribute to having a direct and positive impact on the ocean and we would love to have you with us.

Our new Focal Collection is the first realisation of this mission. It stands as a bridging collection from the old world into the new before our big reveal in 2024.

Get your Focal Collection today and become part of the team.

"We may wear different clothes, but we all wear the same sun"

Cody Simpson